On this episode of Conversations with Coach LA (Radio Talk Show), we continue to celebrate Women HerStory Month! I have the honor of having a conversation with Chanelle Remy aka Remy in the city Tonight on UrbanHeat981FM get to know this powerhouse mompreneur!! Chanelle aka Remy in the city is a mommy and innovative entrepreneur holding space in Media. Radio and Social Justice as a brand owner. She has channeled her many talents into creative ventures. Chanelle is the owner of R& B and Chill a broadcasting and media production company centered in the culture of R&B. Chanelle started a social justice organization called We Power in 2017 to create collaborative strategies to empower, engage, uplift, and educate the Black Community. Press play, and download this episode, this is a conversation you don't want to miss! Did you know that Podcast Listenership Among Women is Up? Over 1 in 3 U.S. Women 18+ (35%) have listened to a podcast in the past month. This is up 67% over the past 5 years, and now represents an estimated 47 million women. Over the past 5 years, women have started closing the gender gap in a medium that once skewed heavily male. In 2017, only 44% of U.S. 18+ monthly podcast listeners were female. In 2022 48% are female, more closely mirroring the U.S. population. As we see with podcast listeners overall, women monthly podcast listeners stand out from total U.S. women ages 18+. They are: Younger (48% more likely to be ages 18-34) More likely to be in the workforce (47% more likely to be employed full time) Higher income (36% more likely to have household income of $100k or more) Highly educated (22% more likely to have a college degree) More likely to be Moms (33% more likely to have children under 18) Sharing and promoting podcasts is something women listeners are apt to do. In fact, 73% of women listeners find out about new podcasts to listen to from friends and family - their top discovery source. Source: https://podnews.net/press-release/womens-2022-podcast-report
Episode Talking Points:
In 2019, it was reported that more women listen to the radio than men but men listen longer. This trend, which has been showing up in Nielsen listening estimates for more than a decade, is all the more noteworthy today in light of new data showing women spend nearly 73 hours a week consuming media. Nov 21, 2019
Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men.
Representation matters to Black podcast listeners: 75% of Black monthly podcast listeners frequently or occasionally follow or seek out content that focuses on Black stories and perspectives on podcasts.
According to Soto, “The report’s findings illustrate the opportunity and value of Black representation. The data depicts a clear and untapped craving for Black stories and perspectives in podcasting. And the benefits of these stories to advertisers are on full display when we consider Black listeners’ high level of engagement with advertising brands on shows with Black hosts.”
Source: https://www.zippia.com/radio-broadcaster-jobs/demographics/
Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for radio hosts in the United States. Our estimates are verified against Bureau of Labor Statistics, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that: